FORGET THE GREEN CLAIMS DIRECTIVE (PART 2 – DETAILED EXPLANATIONS)

The Directive on Empowering Consumers for the Green Transition (“Empowering Consumers Directive” / “EmpCo”) will apply as German law from September 2026. The most drastic aspect of the EmpCo, which has hardly been on anyone’s ...

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FORGET THE GREEN CLAIMS DIRECTIVE (PART 1 – Nutshell)

Starting from September 2026, there will be a new mandatory regulation regarding all remotely “green” advertising claims and statements, extending to product and company names. The very special aspect of this regulation is that it ...

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Why is sustainability communication without the risk of been caught red handed of greenwashing actually quite simple?

In simple terms, sustainability communication is a form of marketing communication that involves attributes considered “green.” Some manufacturers or retailers can genuinely claim green product attributes, like being free from microplastics or toxins. However, others ...

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Power of the Circular Community Unleashed

In Germany, we have not yet fully grasped the global power of the circular economy and still associate it with the “old” waste management system. But the “green dot” has not been enough for a ...

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Paper and Sustainability – Exploring Eco-Conscious Printing in 2024

In the year 2024, amidst the global push for eco-consciousness, individuals and businesses alike are striving to align their practices with sustainability principles. However, navigating the realm of environmentally-friendly printing, particularly in the context of ...

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Funding from Go-Digital for marketing and digital projects as well as funding for investments, such as renewable energies

be nice provides targeted support in the acquisition of funding and project financing. Marketing and digital projects are often mixed up in the funding programs. This is a great advantage, as they often cannot be ...

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Baemmm, uh CBAM. The European Union’s CO2 tariff has been law since October 1. It doesn’t sound like Baemmm by chance, it is…

The European Union is introducing a kind of carbon dioxide duty. For a list products with a particularly high emission of CO2 and equivalents in the production chain, namely first for Extremely complex determination of ...

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from 01.01.2023: Legal obligation to offer reusable packaging for take away, to go and delivery.

from 01.01.2023: Legal obligation to offer reusable packaging for take away, to go and ...

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Bioplastics – definition and assessment

Contrary to the meaning of the word, bio-plastics are not in fact necessarily “organic.” Rather, it is a word formation that is intended to serve a purpose. Namely, to describe a genus of plastics that ...

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12-point charter for circular entrepreneurship

A definition of circular action is necessary because companies need a guideline to be able to act and communicate safely and boldly at the same time. No comparable pragmatic approach for defining an ecological sustainability ...

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be nice core team

why not just team? be nice currently, in march 2024, consists, of a more or less loose group of approximately 12-15 specialists who are client-wise connected through the agency brand. Our clients do not pay ...

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Reducing emissions and protecting biodiversity through the circular economy

Let’s imagine a product. Let’s take a car tire and assume, for simplicity’s sake, 100% rubber content. It’s not as if the rubber hops from its tree to our tire dealer without interacting with tens ...

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Reycling and Upcycling. A difference with consequences and opportunities

In upcycling, used objects that would otherwise end up in the trash, for example, are transformed into usable products and thus reused. A nice example for those interested in art are the readymades, for example ...

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Social Improvements through Circular Economy: The UN Sustainable Development Goals as Inspiration and Guideline

Another important factor in thinking about the further development of our economy and its interaction with the environment and the climate is “social”. By this, of course, we colloquially understand issues such as fairness, justice, ...

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Circular Economy versus Recycling

Recycling is the transformation of waste into reusable material. Recycling begins at the end of a product’s life cycle – at the “get rid of it” stage. However, the circular economy starts at the very ...

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