The Directive on Empowering Consumers for the Green Transition (“Empowering Consumers Directive” / “EmpCo”) will apply as German ...
from 01.01.2023: Legal obligation to offer reusable packaging for take away, to go and delivery.
First of all, it is comforting to know that you do NOT have to offer reusable containers EXCLUSIVELY. But ALSO. Unless you are very small, have less than 5 employees and less than 80 sqm. Here all your branches are added up. If you are so small, you only have to fill into containers brought along by the customer, but you do not have to provide your own reusable assortment. But of course you are allowed to do so. And maybe you should, but that’s your business decision.
But if you are bigger, then you have to. Contact us, we are specialized in sustainability communication and that includes publicity campaigns in your city including point-of-sale material for you up to posters in many sizes, with which you can draw attention to your offer. Through key visuals, people in your city will immediately build the visual bridge from the “big poster campaign” to your store communication and know that you are part of the reusable movement, that people can get reusable products from you and also return them.
We would be happy to put you in touch with your city or retail association and advise you all and carry out joint low-cost campaigns. We are also happy to advise you on the reusable systems you can choose, pro and cons, experience of others and so on⦠We look forward to hearing from you.
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