Circular Economy is the only truly sustainable model that allows people to produce and consume and, in parallel, serve the planet.
The cycles
Ideally, all raw materials should remain in the cycle. A distinction is made between a technical cycle, characterised for example by the reuse of products or materials, and a biological cycle, which ideally leads to the natural composting of products and returns nutrients to nature. See graphic at the top of the page.
Both cycles, the technical and the biological, are influenced by many other criteria, the energy used, the avoidance of toxins or the creation of microplastics, but also social components. All measures should lead towards a comprehensively sustainable form of economy. In as many places and countries as possible.
In 2015, the heads of state and government of the 193 member states of the UN jointly adopted an Agenda 2030 in New York City. This is the largest agreement ever concluded worldwide at such a high level of government. This gave rise to the UN Sustainable Development Goals or SDGs.
The UN Sustainable Development Goals are interlinked and take into account all three dimensions of sustainability: social, environmental and economic. Therefore, the Circular Economy is ideal as an instrument for implementation.
nice has set itself the task of providing companies with optimal support in this regard and promoting the Circular Economy to target sales groups and stakeholders at the same time.
To this end, we at nice network and advise our member companies and set up a variety of marketing and communication measures. In collaboration with our members and a collective of experts, we are building the first Circular Wiki, a knowledge database on the Circular Economy open to collaboration, based on the Wikipedia example.
Die Definition von Circular Economy
Circular Economy ist dreierlei: Ein Kompass für Unternehmen, die echte Nachhaltigkeit und ihre unternehmerische Zukunft in Einklang bringen möchten. Ein systemischer Veränderungsansatz für den Umgang mit Ressourcen und nachhaltigen Konsum. Und ein Rahmen für gesellschaftliche Veränderungen, von Politik bis Abfallwirtschaft. nice hat daher eine pragmatische, unideologische Definition erarbeitet. Diese wird sich sicher noch weiterentwickeln aber wir sind überzeugt, dass zielgerichtetes Handeln und sinnvolles Diskutieren gleichermaßen eine gute Ausgangsbasis brauchen. Diese möchten wir mit unserer Definition anbieten.