Translation:
Stop. Don’t worry. This isn’t going to be a lecture on perfection or a wagging finger that makes you think, “Wow, how am I ever going to manage this?”
Quite the opposite.
Here comes exactly what you’ve been searching for all this time: a hassle-free safeguard against the risk of greenwashing. A very manageable vision for moving your company in the right direction. A glimpse of a sustainability strategy you’ve always wanted, but that seemed completely out of reach.
What if it actually exists?
It is no coincidence that the first truly circular glasses on the German market are from a Dutch optician chain. Namely that the Dutch have been thinking and acting in a circular manner for years.
But has Eyes + More spent years pondering how on earth they should collect the old glasses from their customers? No. They took a much simpler and more pragmatic approach. They simply started with pre-consumer waste. With all the leftovers from production, they collected and reprocessed them and used them to create a new material quality. The lessons learned from this will help them to extend the whole thing to post-consumer waste (take-back programmes).
And what if you could have the certainty that you and your team could start today? Because your vision is the first step of the journey. From today, you can say: “We are on the path to circularity and getting better every day.”
Bonus: Once you embark on this journey, you won’t run out of content in the coming years: for your storytelling, employer branding, recruiting, long-form copy, and social media/algorithmic media (like TikTok).
See? That wasn’t so bad. So, let’s go:
Theory: Circular Economy is the global megatrend that makes sustainable and successful business and consumption possible in the future as well. And it does so while preserving the existence of humanity, nature, and the environment.
Practice: Our 12-point charter, backed up by strategic elements from the UN Sustainable Development Goals.
SDG 12, which attempts to harmonise consumption and production globally, is particularly relevant for us.
Furthermore the EU Circular Economy Action Plan, the great and globally recognised work of the Ellen MacArthur Foundation. Cradle to Cradle has inspired and certified over 17,000 circular products from their inception, from the biodegradable French fries fork to the office tower in Switzerland.
Plus, we receive a great deal of knowledge of the scene on a daily basis, new Sustainability-Tech-Startups popping up everywhere and so on.
The circular economy is no longer experimental. In many countries around the world, it is no longer the future but has long been a reality, for example in the Netherlands, Spain and Singapore, to name just a few.
You can see from this charter that it’s not about closing perfect cycles. Although that is of course the ideal goal. The circular economy is much more than that. But at the same time, and this is the great thing: there is the opportunity to start at a very low threshold.
Let us help.
Firstly, by working with you to weigh up your ideas, your starting position and the framework conditions specific to your sector and company size. You don’t have to change your agency for this. No need to spend huge sums on consultancy. We’re talking about a single workshop here. And if you are active in BtoC or BtoBtoC, perhaps we should do a green claims assessment.
Because we are not just an agency and consultancy, but also a Circular Economy think tank.
We are familiar with different industries and their requirements, are constantly developing the specific network and can therefore take a lot of pressure off the projects for you as a ‘thinking point of reference’ and (multi-stakeholder) project management office. As SME experts, we also know how you are doing. Therefore: No theoretical castles in the air from us. Better the keys to the locks right away 😄
Our setup is uncomplicated. Speeches, perhaps a crisp workshop here or there to get topics across to the various departments and management levels, development of strategies exactly according to your possibilities and, if you like, project management. Plus full service from a lean agency with almost no overheads, which you therefore don’t have to pay for.
Get in touch, just let us know what’s on your mind when you read this. Let’s have a low-threshold exchange, we love strategic (re)thinking, are absolutely service-orientated, uncomplicated and, above all, really nice 🍀
