communication is empathy plus action ||
strategy for sales and marketing | digital
and creative excellence | trainings, workshops

Driving measurable sales results

Helping SMEs turn strategy into revenue with up to 40% higher conversion rates.

Building brands that sell

From idea to sales-ready brand – trusted by companies across industries

Full-service, end-to-end

Workshops, websites, campaigns – everything that makes your strategy effective in the market.

Purpose with profit

Uniting values and growth – because profitable businesses shape a better future.

Trusted by leading companies

be nice´s mission

We help SMEs navigate the complexity of today’s buying journeys by aligning brand, marketing, and sales. From strategy to execution, we turn trust into measurable growth – attracting new customers, inspiring employees, and keeping the best ones on board.

You could call it building a strong brand. We call it smart business.

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be nice´s mission

News

Information on EU regulations on marketing with sustainability // What companies need to know legally about green claims (Part 2 – detailed explainations)

Information on EU regulations on marketing with sustainability // What companies need to know legally about green claims (Part 2 – detailed explainations)

The Directive on Empowering Consumers for the Green Transition (“Empowering Consumers Directive” / “EmpCo”) will apply as German ...

read more
Information on EU regulations on marketing with sustainability // What companies need to know legally about green claims (PART 1 – Nutshell)

Information on EU regulations on marketing with sustainability // What companies need to know legally about green claims (PART 1 – Nutshell)

Starting from September 2026, there will be a new mandatory regulation regarding all remotely “green” advertising claims and ...

read more
Why is sustainability communication without the risk of been caught red handed of greenwashing actually quite simple?

Why is sustainability communication without the risk of been caught red handed of greenwashing actually quite simple?

In simple terms, sustainability communication is a form of marketing communication that involves attributes considered “green.” Some manufacturers ...

read more

A few facts and figures

25+

Sales experience

Sales experience

years of experience in sales, marketing, and leadership – focused on SMEs

40%+

Higher Conversion

Higher Conversion

higher lead-to-sale conversion after aligning marketing & sales strategies

85%

Client retention

Client retention

client retention and referral over the past 5 years

50+

Workshops

Workshops

brand and strategy workshops delivered to SMEs across industries

3

Growth Levers

Growth Levers

Growth levers (brand, customer journey, digital trust bridge) – to transform trust assets into conversion-optimised content

Newsletter

Circular Wiki

Information on EU regulations on marketing with sustainability // What companies need to know legally about green claims (Part 2 – detailed explainations)

Information on EU regulations on marketing with sustainability // What companies need to know legally about green claims (Part 2 – detailed explainations)

The Directive on Empowering Consumers for the Green Transition (“Empowering Consumers Directive” / “EmpCo”) will apply as German ...

read more
Information on EU regulations on marketing with sustainability // What companies need to know legally about green claims (PART 1 – Nutshell)

Information on EU regulations on marketing with sustainability // What companies need to know legally about green claims (PART 1 – Nutshell)

Starting from September 2026, there will be a new mandatory regulation regarding all remotely “green” advertising claims and ...

read more
Why is sustainability communication without the risk of been caught red handed of greenwashing actually quite simple?

Why is sustainability communication without the risk of been caught red handed of greenwashing actually quite simple?

In simple terms, sustainability communication is a form of marketing communication that involves attributes considered “green.” Some manufacturers ...

read more
Power of the Circular Community Unleashed

Power of the Circular Community Unleashed

In Germany, we have not yet fully grasped the global power of the circular economy and still associate ...

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Paper and Sustainability – Exploring Eco-Conscious Printing in 2024

Paper and Sustainability – Exploring Eco-Conscious Printing in 2024

In the year 2024, amidst the global push for eco-consciousness, individuals and businesses alike are striving to align ...

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Funding from Go-Digital for marketing and digital projects as well as funding for investments, such as renewable energies

Funding from Go-Digital for marketing and digital projects as well as funding for investments, such as renewable energies

be nice provides targeted support in the acquisition of funding and project financing. Marketing and digital projects are ...

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A great complement to our Cradle to Cradle philosophy. I can recommend be nice to every small and medium-sized company that wants to implement the Circular Economy in practice and thereby significantly secure its future.
As well as that of all of us!

Prof. Dr. Michael Braungart
Gründer - Cradle to Cradle + EPEA

Contact

If you can’t reach us by phone, click on the calendar icon and arrange a time for a call or web meeting with just a few clicks.

We look forward to hearing from you, or you can simply use the contact form.