Agency for SME sustainability communication

Bold marketing without greenwashing |
Transformation that pays off

He who has only a hammer sees everything as nails

everything is communication. even transformation!

brand, sales and advertising communication. orientation through strategy. circular economy as a global guiding light for sustainability transformation and communication.

Greenwashing? We are no shell game operators! Are you?

Creativity and quick comprehension are a must. The freestyle is awareness of the target groups and a good legal team! Everything is in place. This results in bold and confident communication!

All channels. But only the right ones!

websites. shops. print. brand & ci. performance marketing, social media, events and trade fairs. pr. content marketing, blogs. consulting, workshops, teambuilding.

no overhead, what you need is what you pay for! this is how agency2024 works.

we make sure that you are not in god’s hands, but in the hands of a great, friendly team that is really happy to work for you every day.

We are

The consulting, transformation, and motivation agency for a sustainable world!

Full service in creation, production, and implementation goes without saying.

What is sustainability?

Firstly, the good news – for those who are interested in charging their brand with genuine values – there is no definitive definition that applies to you. Only your own. However, there is a fantastic guiding light: The vision of a Circular Economy, represented in UN Sustainable Development Goal (SDG) 12, “Responsible Production and Consumption.”

We work together with you to develop your individual path. And most importantly, we support it with authentic, greenwashing-free communication so that your customers perceive you as courageous, innovative, and truly sustainable, without constantly having to talk about the castles in the air of tomorrow or the story of the allegedly compostable bamboo toothbrush.

How do you want to prioritize? Is biodiversity, water conservation, microplastics, or CO2 emissions most important to you? Or is it the social aspect, the supply chain, or the countries where you produce?

Where is your passion as entrepreneurs and as a whole company? Do you want to find out? Activating and involving the entire team right from the start? Your individual mix will become part of your brand core. Lived internally as well as externally.

In this process, we are an absolutely cooperative and empathetic remote-first agency. This means we consist of very few heads and a remarkably impressive team of enthusiastic and inspiring freelance employees who love working with us, not offshore or nearshore resources, but people from Central Europe living their dream, currently working from a camper in Portugal or traveling through Colombia during work or simply having children, fully engaging.

Your advantages, which make the difference in collaboration palpable for you:

  1. Only people who are a perfect fit for your topic, highly motivated and super capable, work on your products with us.
  2. You pay neither overhead nor a water head with us, neither large spaces, a fleet of Macs, nor a large fleet of vehicles. We are truly lean, and so are our invoices to you.
  3. We meet you where you are. We can imagine that you’ve heard of AI and TikTok before and don’t need to spend hours lecturing you on the latest trend for you to think we’re cool. What’s more important is that you feel we think you’re cool and respect you and are great partners for collaboration. Because we try 100% to quickly understand your industry requirements and your company and team and meet you exactly where it fits:
    According to your personnel and financial capabilities, according to what you really need to achieve your goals.
Instant contact
We are

News

Paper and Sustainability – Exploring Eco-Conscious Printing in 2024

Paper and Sustainability – Exploring Eco-Conscious Printing in 2024

In the year 2024, amidst the global push for eco-consciousness, individuals and businesses alike are striving to align ...

read more
Baemmm, uh CBAM. The European Union’s CO2 tariff has been law since October 1. It doesn’t sound like Baemmm by chance, it is…

Baemmm, uh CBAM. The European Union’s CO2 tariff has been law since October 1. It doesn’t sound like Baemmm by chance, it is…

The European Union is introducing a kind of carbon dioxide duty. For a list products with a particularly ...

read more
from 01.01.2023: Legal obligation to offer reusable packaging for take away, to go and delivery.

from 01.01.2023: Legal obligation to offer reusable packaging for take away, to go and delivery.

from 01.01.2023: Legal obligation to offer reusable packaging for take away, to go and ...

read more

A few facts and figures

58 %

Greenwashing

Greenwashing

of the “green” advertising claims made by companies are exaggerated, misleading, or false. And since 2024, legally very risky! be nice not only possesses marketing expertise but also the legal knowledge to help you communicate successfully without greenwashing.

85 %

Sustainability Marketing

Sustainability Marketing

of people are not yet ready to change their lifestyle for sustainability. This is due to a lack of visibility and branding of readily perceived equivalent alternatives for them. There is only one response to this: Better marketing of the alternatives!

300

CO2 saving potential

CO2 saving potential

According to current studies, millions of tonnes of CO2 can be saved annually in the EU alone through feasible Circular Economy approaches

85%

Textile landfills

Textile landfills

of textiles produced worldwide each year end up in landfills

80%

Scope 3

Scope 3

of the CO2 footprint of an average company originates from the supply chain (Scope 3). Therefore, you are the CO2 footprint of your customers. This is where genuine sustainability communication comes in, fostering innovative and success-promoting branding.

Newsletter

Circular Wiki

Paper and Sustainability – Exploring Eco-Conscious Printing in 2024

Paper and Sustainability – Exploring Eco-Conscious Printing in 2024

In the year 2024, amidst the global push for eco-consciousness, individuals and businesses alike are striving to align ...

read more
Funding from Go-Digital for marketing and digital projects as well as funding for investments, such as renewable energies

Funding from Go-Digital for marketing and digital projects as well as funding for investments, such as renewable energies

be nice provides targeted support in the acquisition of funding and project financing. Marketing and digital projects are ...

read more
Germany’s first service association for the circular economy starts accepting corporate members

Germany’s first service association for the circular economy starts accepting corporate members

Starting now, nice is accepting members. Be part of it! Here are the advantages in the famous nutshell ...

read more
Bioplastics – definition and assessment

Bioplastics – definition and assessment

Contrary to the meaning of the word, bio-plastics are not in fact necessarily “organic.” Rather, it is a ...

read more
Power of the Circular Community Unleashed

Power of the Circular Community Unleashed

In Germany, we have not yet fully grasped the global power of the circular economy and still associate ...

read more
Advantages of your company’s membership in nice e.V.

Advantages of your company’s membership in nice e.V.

nice creates networking formats and our team connects you personally and quickly. Our very effective and rapidly growing ...

read more

A great complement to our Cradle to Cradle philosophy. I can recommend be nice to every small and medium-sized company that wants to implement the Circular Economy in practice and thereby significantly secure its future.
As well as that of all of us!

Prof. Dr. Michael Braungart
Gründer - Cradle to Cradle + EPEA

Contact

If you can’t reach us by phone, click on the calendar icon and arrange a time for a call or web meeting with just a few clicks.

We look forward to hearing from you, or you can simply use the contact form.

Data protection
We, nice network initiative circular economy e.V. (Club seat: Germany), process personal data for the operation of this website only to the extent technically necessary. All details in our privacy policy.
Data protection
We, nice network initiative circular economy e.V. (Club seat: Germany), process personal data for the operation of this website only to the extent technically necessary. All details in our privacy policy.