greenwashing-free communication
web, social, content
servicedesign and innovation
workshops and consulting

boosting brands into sustainable success

Mittelstand or Startup: Brand authenticity goes success

Brand, sales and applicant communication with authenticity, empathy and value proposition instead of greenwashing.

Content´n Tech

Concept and strategy, text, image, video, film and print result in successful content marketing. Analytics makes it measurable and fills the KPIs with life!

All channels. But only the right ones!

Websites, tools, plugins, shops, data bases or apps. Social. Performance Marketing. Printing & Packaging.

CO2-Footprint meets Power-Communikation

We determine your carbon footprint and support you in all further steps towards climate neutrality and circular economy. The result by the way: storytelling = marketing content at its best!

We are

the go-to-place for advice, creativity, digitization and production.

Let's go!
We are

News

Baemmm, uh CBAM. The European Union’s CO2 tariff has been law since October 1. It doesn’t sound like Baemmm by chance, it is…

Baemmm, uh CBAM. The European Union’s CO2 tariff has been law since October 1. It doesn’t sound like Baemmm by chance, it is…

The European Union is introducing a kind of carbon dioxide duty. For a list products with a particularly ...

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from 01.01.2023: Legal obligation to offer reusable packaging for take away, to go and delivery.

from 01.01.2023: Legal obligation to offer reusable packaging for take away, to go and delivery.

from 01.01.2023: Legal obligation to offer reusable packaging for take away, to go and ...

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Bioplastics – definition and assessment

Bioplastics – definition and assessment

Contrary to the meaning of the word, bio-plastics are not in fact necessarily “organic.” Rather, it is a ...

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A few facts and figures

42%

Greenwashing

Greenwashing

of corporate ‘green’ claims are either exaggerated, deceptive or outright false, according to a European Commission.

500

Global Commitment

Global Commitment

Companies have signed the Global Commitment to a worldwide Circular Economy for plastics

300

CO2 saving potential

CO2 saving potential

According to current studies, millions of tonnes of CO2 can be saved annually in the EU alone through feasible Circular Economy approaches

85%

Textile landfills

Textile landfills

of textiles produced worldwide each year end up in landfills

80%

Scope 3

Scope 3

of total emissions of an average company result mainly from the supply chain

Newsletter

Circular Wiki

Funding from Go-Digital for marketing and digital projects as well as funding for investments, such as renewable energies

Funding from Go-Digital for marketing and digital projects as well as funding for investments, such as renewable energies

be nice provides targeted support in the acquisition of funding and project financing. Marketing and digital projects are ...

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Germany’s first service association for the circular economy starts accepting corporate members

Germany’s first service association for the circular economy starts accepting corporate members

Starting now, nice is accepting members. Be part of it! Here are the advantages in the famous nutshell ...

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Bioplastics – definition and assessment

Bioplastics – definition and assessment

Contrary to the meaning of the word, bio-plastics are not in fact necessarily “organic.” Rather, it is a ...

read more
Power of the Circular Community Unleashed

Power of the Circular Community Unleashed

In Germany, we have not yet fully grasped the global power of the circular economy and still associate ...

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Advantages of your company’s membership in nice e.V.

Advantages of your company’s membership in nice e.V.

nice creates networking formats and our team connects you personally and quickly. Our very effective and rapidly growing ...

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Definition of Circular Economy

Definition of Circular Economy

A uniform definition of Circular Economy is required because branding of the companies and initiatives involved need reliability ...

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A great complement to our Cradle to Cradle philosophy. I can recommend be nice to every small and medium-sized company that wants to implement the Circular Economy in practice and thereby significantly secure its future.
As well as that of all of us!

Prof. Dr. Michael Braungart
Gründer - Cradle to Cradle + EPEA

Contact

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We look forward to hearing from you, or you can simply use the contact form.