consultancy for sustainable SME brands

Bold, clever and solution-creative marketing agency and
strategy consultancy with an anti-greenwashing compass

He who has only a hammer sees everything as nails

green communication and branding - really now?

having your company’s own definition of sustainability and explaining it to everyone with immediate effect is possible. we support you in this.

lean structure. exactly what you need. not more.

our great, friendly team is really happy to work for you every day. with great project management and minimal overhead.

 

all channels. but only the right ones!

content marketing. strategy. brand development and design. websites. shops. print. performance marketing and social media. consulting. workshops. teambuilding. events. trade fairs.

greenwashing is not an option any more

we combine doing bold marketing and neutralising the risks arising from competition law and EU directives.

 

be nice´s mission is

to offer you companies great and clever marketing so that you can act with confidence in the face of the complexity of omnipresent sustainability communication. You need certainty that your markets understand and support your efforts!
We take away your worries about negative consequences (greenwashing risks) and free up energy for transformation and identification with your strategy!

continue reading...
be nice´s mission is

News

FORGET THE GREEN CLAIMS DIRECTIVE (PART 2 – DETAILED EXPLANATIONS)

FORGET THE GREEN CLAIMS DIRECTIVE (PART 2 – DETAILED EXPLANATIONS)

In Part one of the article, we gave you an overview of why your strategic and operational focus ...

read more
FORGET THE GREEN CLAIMS DIRECTIVE (PART 1 – Nutshell)

FORGET THE GREEN CLAIMS DIRECTIVE (PART 1 – Nutshell)

From September 2026, there will be a new binding regulation for many products, services, and solutions. This regulation ...

read more
Why is sustainability communication without the risk of been caught red handed of greenwashing actually quite simple?

Why is sustainability communication without the risk of been caught red handed of greenwashing actually quite simple?

In simple terms, sustainability communication is a form of marketing communication that involves attributes considered “green.” Some manufacturers ...

read more

A few facts and figures

58 %

Greenwashing

Greenwashing

of the “green” advertising claims made by companies are exaggerated, misleading, or false. And since 2024, legally very risky! be nice not only possesses marketing expertise but also the legal knowledge to help you communicate successfully without greenwashing.

85 %

Sustainability Marketing

Sustainability Marketing

of people are not yet ready to change their lifestyle for sustainability. This is due to a lack of visibility and branding of readily perceived equivalent alternatives for them. There is only one response to this: Better marketing of the alternatives!

300

CO2 saving potential

CO2 saving potential

According to current studies, millions of tonnes of CO2 can be saved annually in the EU alone through feasible Circular Economy approaches

85%

Textile landfills

Textile landfills

of textiles produced worldwide each year end up in landfills

80%

Scope 3

Scope 3

of the CO2 footprint of an average company originates from the supply chain (Scope 3). Therefore, you are the CO2 footprint of your customers. This is where genuine sustainability communication comes in, fostering innovative and success-promoting branding.

Newsletter

Circular Wiki

FORGET THE GREEN CLAIMS DIRECTIVE (PART 2 – DETAILED EXPLANATIONS)

FORGET THE GREEN CLAIMS DIRECTIVE (PART 2 – DETAILED EXPLANATIONS)

In Part one of the article, we gave you an overview of why your strategic and operational focus ...

read more
FORGET THE GREEN CLAIMS DIRECTIVE (PART 1 – Nutshell)

FORGET THE GREEN CLAIMS DIRECTIVE (PART 1 – Nutshell)

From September 2026, there will be a new binding regulation for many products, services, and solutions. This regulation ...

read more
Why is sustainability communication without the risk of been caught red handed of greenwashing actually quite simple?

Why is sustainability communication without the risk of been caught red handed of greenwashing actually quite simple?

In simple terms, sustainability communication is a form of marketing communication that involves attributes considered “green.” Some manufacturers ...

read more
Power of the Circular Community Unleashed

Power of the Circular Community Unleashed

In Germany, we have not yet fully grasped the global power of the circular economy and still associate ...

read more
Paper and Sustainability – Exploring Eco-Conscious Printing in 2024

Paper and Sustainability – Exploring Eco-Conscious Printing in 2024

In the year 2024, amidst the global push for eco-consciousness, individuals and businesses alike are striving to align ...

read more
Funding from Go-Digital for marketing and digital projects as well as funding for investments, such as renewable energies

Funding from Go-Digital for marketing and digital projects as well as funding for investments, such as renewable energies

be nice provides targeted support in the acquisition of funding and project financing. Marketing and digital projects are ...

read more

A great complement to our Cradle to Cradle philosophy. I can recommend be nice to every small and medium-sized company that wants to implement the Circular Economy in practice and thereby significantly secure its future.
As well as that of all of us!

Prof. Dr. Michael Braungart
Gründer - Cradle to Cradle + EPEA

Contact

If you can’t reach us by phone, click on the calendar icon and arrange a time for a call or web meeting with just a few clicks.

We look forward to hearing from you, or you can simply use the contact form.

Data protection
We, nice network initiative circular economy e.V. (Club seat: Germany), process personal data for the operation of this website only to the extent technically necessary. All details in our privacy policy.
Data protection
We, nice network initiative circular economy e.V. (Club seat: Germany), process personal data for the operation of this website only to the extent technically necessary. All details in our privacy policy.