AI Direction & Strategy. AI is not just about tools. It is a leadership issue.

I help executives and teams understand AI, identify meaningful areas of application, and make decisions that are right for their company. In a clear, practical way—without the tech jargon.

Sales & Market Impact. Better market development starts with empathy.

I combine AI, positioning, sales, and marketing to create clearer messages, better decision-making frameworks, and more effective processes. This enables small teams to capitalize on major market opportunities.

Compliance & Responsibility. Moving forward, but not blindly.

I help SME understand and navigate regulations, such as those governing AI (AI Act) and communication (Green Claims). This is not legal advice, but rather guidance to help them make responsible decisions.

Organization & Change. Change in everyday life, not just on slides.

I work with executives and teams to develop new processes, roles and (AI) tools in a way that ensures they are understood, accepted, and implemented. Eligible for funding if the requirements are met.

Trusted by leading companies

Consulting on and implementation of organizational, process, and AI strategies

AI Strategy & Direction
What does AI mean for our business model, our processes, our leadership, and our market?

Sales & Market Impact
How can we use AI to better understand our target customers, refine our messaging, and make our sales efforts more effective?

Compliance & Responsibility
How do we establish rules, guidance, and security without stifling opportunities through fear or bureaucracy?

I am not a technologist who tells companies how to think. And I am not a lawyer who stifles innovation with legal jargon. My background spans strategy, sales, marketing, entrepreneurship and law. That is precisely why I can translate AI into the areas where it truly matters for SMEs: in decision-making, processes, communication, leadership, and accountability.

All of this is made possible by my outstanding network within the Alchimedusconsultant network, which has been in existence since 1998. Comprising 900 consultants, this network enables me to support you in overcoming all the challenges you face.

Through central services, state-of-the-art AI-powered consulting software, a vast database of resources for consultants and clients, and our own training and certification academy, we ensure a very high standard of quality within the Alchimedus Consultant Network. Through our consulting and implementation services, we can truly help small and medium-sized businesses with extremely low barriers to entry.

This is why our services are government-funded.

Feel free to schedule your free initial consultation by calling +49 621 – 33 93 71 06 or emailing clemens (at) nice-network.de. You can also book a free initial consultation with Clemens Gutmann right away using the online calendar in the contact form below.

Schedule an initial call directly with me at +49 621 33 93 71 06 or drop a message using the contact form.

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News

Information on EU regulations on marketing with sustainability // What companies need to know legally about green claims (Part 2 – detailed explainations)

Information on EU regulations on marketing with sustainability // What companies need to know legally about green claims (Part 2 – detailed explainations)

The Directive on Empowering Consumers for the Green Transition (“Empowering Consumers Directive” / “EmpCo”) will apply as German ...

read more
Information on EU regulations on marketing with sustainability // What companies need to know legally about green claims (PART 1 – Nutshell)

Information on EU regulations on marketing with sustainability // What companies need to know legally about green claims (PART 1 – Nutshell)

Starting from September 2026, there will be a new mandatory regulation regarding all remotely “green” advertising claims and ...

read more

A few facts and figures

25+

Sales experience

Sales experience

years of experience in sales, marketing, and leadership – focused on SMEs

40%+

Higher Conversion

Higher Conversion

higher lead-to-sale conversion after aligning marketing & sales strategies

85%

Client retention

Client retention

client retention and referral over the past 5 years

50+

Workshops

Workshops

brand and strategy workshops delivered to SMEs across industries

3

Growth Levers

Growth Levers

Growth levers (brand, customer journey, digital trust bridge) – to transform trust assets into conversion-optimised content

Newsletter

Circular Wiki

Information on EU regulations on marketing with sustainability // What companies need to know legally about green claims (Part 2 – detailed explainations)

Information on EU regulations on marketing with sustainability // What companies need to know legally about green claims (Part 2 – detailed explainations)

The Directive on Empowering Consumers for the Green Transition (“Empowering Consumers Directive” / “EmpCo”) will apply as German ...

read more
Information on EU regulations on marketing with sustainability // What companies need to know legally about green claims (PART 1 – Nutshell)

Information on EU regulations on marketing with sustainability // What companies need to know legally about green claims (PART 1 – Nutshell)

Starting from September 2026, there will be a new mandatory regulation regarding all remotely “green” advertising claims and ...

read more
Circular Economy versus Recycling

Circular Economy versus Recycling

Recycling is the transformation of waste into reusable material. Recycling begins at the end of a product’s life ...

read more

A great complement to our Cradle to Cradle philosophy. I can recommend be nice to every small and medium-sized company that wants to implement the Circular Economy in practice and thereby significantly secure its future.
As well as that of all of us!

Prof. Dr. Michael Braungart
Gründer - Cradle to Cradle + EPEA

Contact

You can easily arrange a time for a web meeting or phone call with just a few clicks using the calendar icon in the contact form.

Data protection
We, nice network initiative circular economy e.V. (Club seat: Germany), process personal data for the operation of this website only to the extent technically necessary. All details in our privacy policy.
Data protection
We, nice network initiative circular economy e.V. (Club seat: Germany), process personal data for the operation of this website only to the extent technically necessary. All details in our privacy policy.