Measurable sales success

We help mid-sized companies with complex products and services win new customers systematically, increase close rates, and grow revenue in a predictable way.

Strategy your customers appreciate

We think backwards from the customer: from needs, value, and buying decisions to product, positioning, and pricing. This creates offers that are relevant and easier to sell.

Marketing that really drives sales

We translate strategy directly into buying center analysis, messages, and processes, and support implementation together with internal and external roles.

A sparring partner at eye level

Experienced practitioners with broad industry knowledge and fast understanding, we think like entrepreneurs and actively support leaders by taking ownership in daily operations.

Trusted by leading companies

Why we do what we do

In many B2B companies, double-digit percentages of already qualified sales opportunities are lost every year—long before the customer even makes a final decision.

Not because of price or product, but because marketing, sales, and internal decision-making processes at the customer’s end are not properly aligned.
The pipeline looks full, the forecast looks stable – and yet deals fall through at the last minute or drag on endlessly.

We identify precisely these structural breakpoints and work with our customers to resolve them, so that opportunities can once again be turned into predictable deals.

Take four minutes to check where your sales team is currently losing revenue:
If you want to know whether your company is currently losing revenue in these areas, you can check it out here in just a few minutes:

Check sales losses


News

Information on EU regulations on marketing with sustainability // What companies need to know legally about green claims (Part 2 – detailed explainations)

Information on EU regulations on marketing with sustainability // What companies need to know legally about green claims (Part 2 – detailed explainations)

The Directive on Empowering Consumers for the Green Transition (“Empowering Consumers Directive” / “EmpCo”) will apply as German ...

read more
Information on EU regulations on marketing with sustainability // What companies need to know legally about green claims (PART 1 – Nutshell)

Information on EU regulations on marketing with sustainability // What companies need to know legally about green claims (PART 1 – Nutshell)

Starting from September 2026, there will be a new mandatory regulation regarding all remotely “green” advertising claims and ...

read more

A few facts and figures

25+

Sales experience

Sales experience

years of experience in sales, marketing, and leadership – focused on SMEs

40%+

Higher Conversion

Higher Conversion

higher lead-to-sale conversion after aligning marketing & sales strategies

85%

Client retention

Client retention

client retention and referral over the past 5 years

50+

Workshops

Workshops

brand and strategy workshops delivered to SMEs across industries

3

Growth Levers

Growth Levers

Growth levers (brand, customer journey, digital trust bridge) – to transform trust assets into conversion-optimised content

Newsletter

Circular Wiki

Information on EU regulations on marketing with sustainability // What companies need to know legally about green claims (Part 2 – detailed explainations)

Information on EU regulations on marketing with sustainability // What companies need to know legally about green claims (Part 2 – detailed explainations)

The Directive on Empowering Consumers for the Green Transition (“Empowering Consumers Directive” / “EmpCo”) will apply as German ...

read more
Information on EU regulations on marketing with sustainability // What companies need to know legally about green claims (PART 1 – Nutshell)

Information on EU regulations on marketing with sustainability // What companies need to know legally about green claims (PART 1 – Nutshell)

Starting from September 2026, there will be a new mandatory regulation regarding all remotely “green” advertising claims and ...

read more
Circular Economy versus Recycling

Circular Economy versus Recycling

Recycling is the transformation of waste into reusable material. Recycling begins at the end of a product’s life ...

read more

A great complement to our Cradle to Cradle philosophy. I can recommend be nice to every small and medium-sized company that wants to implement the Circular Economy in practice and thereby significantly secure its future.
As well as that of all of us!

Prof. Dr. Michael Braungart
Gründer - Cradle to Cradle + EPEA

Contact

If you can’t reach us by phone, click on the calendar icon and arrange a time for a call or web meeting with just a few clicks.

We look forward to hearing from you, or you can simply use the contact form.

Data protection
We, nice network initiative circular economy e.V. (Club seat: Germany), process personal data for the operation of this website only to the extent technically necessary. All details in our privacy policy.
Data protection
We, nice network initiative circular economy e.V. (Club seat: Germany), process personal data for the operation of this website only to the extent technically necessary. All details in our privacy policy.