Traction

A great complement to our Cradle to Cradle philosophy. I can recommend be nice to every small and medium-sized company that wants to implement the Circular Economy in practice and thereby significantly secure its future.
As well as that of all of us!

Prof. Dr. Michael Braungart
Gründer - Cradle to Cradle + EPEA

Many of our customers come to us after realizing that sales are being lost in the interaction between marketing, sales, and customer decisions.

This is exactly where we come in.

1 — Marketing and ideal customers

First, we check whether your company is addressing the right customers and whether marketing and sales are actually working with the same target definition.
To do this, we analyze your target customer definition, positioning, lead quality, and the economic key figures of your sales work—from cost per opportunity to the actual probability of closing a deal.

2 — Sales process and sales controlling

We then examine how stable and transparent your sales process really is.

We analyze lead transfers, process structure, CRM usage, forecast logic, and the quality of data collection. The goal is to create a sales system that does not depend on chance or individual persons, but can be reliably controlled.

3 — Building trust and decision-making ability with customers

Nowadays, a large proportion of lost deals do not arise during the sales pitch itself, but rather during the decision-making process on the customer’s side.

That is why we check whether potential buyers receive sufficient references, business cases, decision-making criteria, and internal argumentation aids to be able to approve projects with confidence.

4 — Implementation instead of theory

Based on this analysis, we work with your team to develop concrete measures—from clear target customer definitions and structured sales processes to training courses, workshops, and management tools such as OKR systems.

Our goal is not to add complexity, but to create a sales department that functions in a predictable manner and enables measurably more deals to be closed.

3-minute revenue loss diagnosis for leads ready to close

Find out completely free of charge with our 3-minute diagnosis (13 questions) whether your sales department is currently functioning in a predictable manner or is missing out on unnecessary opportunities.

Know why you are losing deals that you thought were sure things in 3 minutes for free

Use our 240-second diagnosis to find out whether your sales department is currently functioning in a predictable manner or is missing out on unnecessary opportunities.

Schedule an initial call directly with Clemens Gutmann at +49 621 33 93 71 06 or drop us a message using the contact form.

Strategy
Ideation
Success
Impact
Marketing for sustainable entrepreneurial future! You've come to the right place.

Newsletter

Contact

You can easily arrange a time for a web meeting or phone call with just a few clicks using the calendar icon in the contact form.