MISSION STATEMENT
The guiding framework that gives you, our customers, security for the future is the expertise of our team, which, in addition to creation, consulting and technology, also includes expertise in the principles and applications of a circular economy.
Why does this give you security?
Because the circular economy is recognized as a global megatrend for sustainability and secured by irreversible developments such as:
- The UN’s Sustainable Development Goals, particularly SDG 12 (Responsible Consumption and Production).
- The Circular Economy Action Plan as part of the EU Green Deal, which provides a politically significant framework.
- The Ellen MacArthur Foundation, where almost all major global corporations are engaged in shaping the future of the Circular Economy.
- The Cradle to Cradle product philosophy, with over 14,000 certified products ranging from T-shirts to big office buildings (Roche, Basel, Switzerland), showcasing practical applications of circularity for over 20 years.
- Drees & Sommer, recognized innovators and thought leaders in construction and more.
- Project CEWI involving more than 40 well-reknowned Companies like BMW, Audi, GLS Bank or Knauf, which was supervised by be nice in terms of website, content presentation and text as well as community management
- The WWF, with projects and personnel highly specialized in Circular Economy, possessing strong political and industrial connections.
- Stiftung KlimaWirtschaft (Otto Versand) as a highly committed industry-oriented player, not least as co-initiator of the CEWI project together with WWF and the Wuppertal Institute as the leading circular research institution in Germany
- And more.
Based on our easy-to-understand definition of the circular economy, we work with each client company to individually develop its strategic sustainability goals. These become the basis of a self-confident, always explainable, consistent and constantly adaptable sustainability, communication and thus: brand strategy!
We operate with a lean, flexible, and 100% customer-focused remote organization. No client receives a one-size-fits-all solution.
Talk to us, it’s a great day to start working together.
Of course, we are a full-service agency and support you with any project, be it
- Brand development and corporate design
- Advice and support regarding your sales processes with optimal materials and technologies
- Campaigns of all kinds, social media, online or offline
- Strategy workshops, team building, events
We stand for communication that is bold and impactful, but free from greenwashing. To ensure this, we are generalist experts in sustainability, with deep knowledge and intuition about the Circular Economy, having created one of the few existing definitions of it.
We also focus on defining the concept of sustainability for each business. We believe “sustainability” is too broad a term to guide companies effectively. Every business has the opportunity—and indeed the obligation—to define its preferences, priorities, and key areas of focus. We actively support this process and integrate the results into the communication as a vital part of your brand’s core.
We are delighted to work with marketing departments, executive teams, as well as purchasing, supply chain, corporate communications, and sustainability management. With us, you will find empathetic, experienced partners who understand your tasks, goals, limitations, and budgets, and are eager to collaborate.