The pace of change is staggering, and absolutely no one can succeed today without digital tools.
That’s why companies need guidance on the legal landscape. After all, lawyers specializing in cease-and-desist letters are also experiencing a boom, driven by new digital service models.
Why not just leave this to your lawyers?
Because lawyers are not marketing and sales specialists, and due to their role, legal obligations, liability risks, and training, they often operate in a strictly risk-minimizing capacity. But minimal risk is not what you need. You need acceptable and calculated risk that is balanced with the best possible market success.
This approach—combining strategic handling with an iterative process—is what we do best, and it’s something you’ll rarely find in the market outside of very large consulting firms!
From overview workshops to project management, we help you ensure maximum market impact while minimizing risk.
EU-AI-Act (European law on AI)
Example: If you are a textile manufacturer and offer an app to automatically determine your customers’ clothing sizes, you are storing biometric data. This is risk category 2 (out of 4) under the AI Act and triggers obligations ranging from risk assessment and documentation to employee training. If you collect physical or health-related data for your business, you are already in category 3 (out of 4), where extended obligations may be necessary, including audits.
We support you from the initial overview workshop through to structured action planning and implementation of all necessary decisions and measures. In doing so, we balance your investment with maximum impact on the market.
Empowerment-Consumer-Directive (EU Anti-Greenwashing-Regulation)
You have also come to the right place if green claims are or should be part of your communication.
Already today, according to the UWG (Unfair Competition Act), modified from September 2026 with retroactive application of the Empowerment Consumer Directive, vague environmental promises (such as “climate neutral,” “environmentally friendly,” or “green”) are severely restricted and non-certified sustainability seals are prohibited.
The most annoying thing may not even be court costs or fines. What really hurts is when you have to withdraw entire campaigns from the market, including packaging, product labeling, trade fair appearances, or fleet branding. All of this can be avoided.
We help you to incorporate these issues into your marketing strategy in such a way that it does not hurt you, strengthens the effectiveness of your communication, and ensures the success of your company.
Because we are also happy to advise you on this: when it comes to green claims, less is often more, also from your customers’ point of view.
Contact
Arrange an initial consultation with Clemens Gutmann by calling 0049-621-33 93 71 06 or sending an email to letstalk@nice-network.de. You can also use the contact form below to book a call or appointment.
