The Directive on Empowering Consumers for the Green Transition (“Empowering Consumers Directive” / “EmpCo”) will apply as German law from September 2026. The most drastic aspect of the EmpCo, which has hardly been on anyone’s ...
WeiterlesenStarting from September 2026, there will be a new mandatory regulation regarding all remotely “green” advertising claims and statements, extending to product and company names. The very special aspect of this regulation is that it ...
WeiterlesenIn simple terms, sustainability communication is a form of marketing communication that involves attributes considered “green.” Some manufacturers or retailers can genuinely claim green product attributes, like being free from microplastics or toxins. However, others ...
WeiterlesenRecycling is the transformation of waste into reusable material. Recycling begins at the end of a product’s life cycle – at the “get rid of it” stage. However, the circular economy starts at the very ...
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