MISSION STATEMENT
Our core theme? Empathy.
Empathy for the customers you have yet to win and for their satisfaction with the product or service you stand for.
How do you find out whether your product or solution is actually relevant to your customers? By thinking backward with empathy, starting from the buyer, consumer, or user and tracing every step back into product management, the original product idea, pricing, the point of sale, the name you assign, the packaging, and everything else that shapes perceived value.
Ultimately, this is about marketing. Its classic four principles, the 4Ps, are Product, Price, Place, and Promotion. Marketing is often misunderstood as advertising. That is not true.
Our mission is to build brands and to ensure strategic, meaningful product and service placement in carefully selected markets, for people and companies that truly need and might genuinely want what you offer.
Sustainability? It must be embedded in the DNA of the producing or distributing organization and shape every process. Without making the mistake of treating it as a sales proposition. That would narrow the target group in a way that can become existentially risky.
You will quickly sense our broad industry experience, our curiosity, and our ability to grasp things fast. We are also more than willing to take on project management tasks. In fact, we embrace them. We are Team Customer.
We are the partner for today:
A hybrid of marketing and strategy consulting and a full service agency.
- Brand development and corporate design
- Advice and support regarding your sales processes with optimal materials and technologies
- Campaigns of all kinds, social media, online or offline
- Strategy workshops, team building, events