A great complement to our Cradle to Cradle philosophy. I can recommend be nice to every small and medium-sized company that wants to implement the Circular Economy in practice and thereby significantly secure its future.
As well as that of all of us!
MISSION STATEMENT
The term green-hushing is making the rounds. It refers to the growing reluctance among companies to boldly communicate their efforts and achievements in the field of sustainability. The fear of being accused of greenwashing—that is, exaggerating or falsely claiming positive ecological qualities—is often too great, with the risk of facing media backlash or even legal consequences.
Equally concerning today is the realization that large segments of the target audience may not want ecological or social topics to be part of the core identity of the products they consume. According to studies, around 60% of consumers are indifferent to sustainability-related attributes when it comes to their purchasing decisions. Of course, there’s an attitude-behavior gap—people tend to respond differently in studies, buy more ethically when observed, or choose more vegan options from a buffet when not eating alone. But that doesn’t help us as businesses operating in real markets. We need clear, marketable attributes and must put the “what’s in it for me” front and center in communications directed at end customers. All the more so in B2B.
However, all efforts to become better, more sustainable, or more socially responsible should by no means be swept under the rug. They are still valuable. But they need to be shared in the right place and at the right time.
That’s exactly what we offer. We help you position your brand—from corporate to employer to product brand—effectively in the marketplace. It’s a core focus of our work as marketing and sales strategists.
We’re a hybrid consultancy and agency offering both strategic insight and operational execution
We operate with a lean, flexible, and 100% customer-focused remote organization. No client receives a one-size-fits-all solution.
Talk to us, it’s a great day to start working together.
Of course, we are a full-service agency and support you with any project, be it
We stand for communication that is bold and impactful, but free from greenwashing. To ensure this, we are generalist experts in sustainability, with deep knowledge and intuition about the Circular Economy, having created one of the few existing definitions of it.
We also focus on defining the concept of sustainability for each business. We believe “sustainability” is too broad a term to guide companies effectively. Every business has the opportunity—and indeed the obligation—to define its preferences, priorities, and key areas of focus. We actively support this process and integrate the results into the communication as a vital part of your brand’s core.
We are delighted to work with marketing departments, executive teams, as well as purchasing, supply chain, corporate communications, and sustainability management. With us, you will find empathetic, experienced partners who understand your tasks, goals, limitations, and budgets, and are eager to collaborate.
kyle-johnston-8ESF0UN95zI-unsplash
If you can’t reach us by phone, click on the calendar icon and arrange a time for a call or web meeting with just a few clicks.
We look forward to hearing from you, or you can simply use the contact form.