EU-AI-Act (European law on AI)
The pace of change is massive, and absolutely no one can be successful today without digital tools.
That’s why we need guidance on the legal conditions. After all, warning letter lawyers are also booming, driven by digital efficiency gains that were unthinkable just a few months ago. As part of the overall strategy, it is essential to also examine AI risks under the AI Act and resolve them if necessary.
Example: If you are a textile manufacturer and offer an app to automatically determine your customers’ clothing sizes, you are storing biometric data. This is risk category 2 (out of 4) under the AI Act and triggers obligations ranging from risk assessment and documentation to employee training. If you collect physical or health-related data for your business, you are already in category 3 (out of 4), where extended obligations may be necessary, including audits.
We have fully qualified lawyers on our team, but for legal reasons we work together with law firms, which may be your existing partners or ours.
We support you from the initial overview workshop through to structured action planning and implementation of all necessary decisions and measures. In doing so, we balance your investment with maximum impact on the market.
Empowerment-Consumer-Directive (EU Anti-Greenwashing-Regulation)
You have also come to the right place if green claims are or should be part of your communication.
Already today, according to the UWG (Unfair Competition Act), modified from September 2026 with retroactive application of the Empowerment Consumer Directive, vague environmental promises (such as “climate neutral,” “environmentally friendly,” or “green”) are severely restricted and non-certified sustainability seals are prohibited.
The most annoying thing may not even be court costs or fines. What really hurts is when you have to withdraw entire campaigns from the market, including packaging, product labeling, trade fair appearances, or fleet branding. All of this can be avoided.
We help you to incorporate these issues into your marketing strategy in such a way that it does not hurt you, strengthens the effectiveness of your communication, and ensures the success of your company.
Because we are also happy to advise you on this: when it comes to green claims, less is often more, also from your customers’ point of view.
Contact
Arrange an initial consultation with Clemens Gutmann by calling 0049-621-33 93 71 06 or sending an email to letstalk@goodbetternice.de. You can also use the contact form below to book a call or appointment.
